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How to Get More Hair Salon Stylist Clients | #cotyschwabe

how to get more clients in a hair salon

Subscrizzle Todizzle (in other words – hit that big red button)

Serious stuff: Author, Marketing Strategist, Family Man, Content Creation Machine. My Dream is to write and speak about business, life improvement, and relationships.

Surviving a failed abortion, and being the oldest of his siblings, Coty Schwabe grew up in a dysfunctional household that taught him many lessons in learning how to deal with people and overcoming life’s daily problems.

After going out into the real world, he would then go onto accomplish these amazing feats: get married at 20, wreck his car multiple times, fail at starting almost a dozen businesses, only attend college ONE DAY, not stick with a corporate job longer than two years, and foolishly become a father of seven.

Not what you expected, right? My point is this:

I’m still here. And despite all that, life goes on. I have an awesome marriage (almost 10 years), great kids, and learned a lot of lessons in business and in dealing with people as a result of the things that have happened to me. (And yes, I shifted to 1st person)

We all have experiences that have shaped us. Not sure about you my friend, but I’m wanna use mine to change our lives for the better. ;-P

Thanks for stopping by. I look forward to serving you valuable content that you can hopefully practically apply to your life. Be sure to like, share, comment, and subscribe, and I’ll reply as much as I can.

Where the Follows at? #cotyschwabe, @cotyschwabe
Website: http://cotyschwabe.com
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How to Scale your business fast and effectively with Adwords and Facebook Ads

How to Scale your business fast and effectively with Adwords and Facebook Ads

I got you Fam: http://go.cotyschwabe.com/getconsulting/
Packages: http://cotyschwabe.com/packages/
Homepage: http://cotyschwabe.com/

Here’s how to grow your business with Adwords and Facebook Ads. For real though.

What’s covered in the vidya:

How to Scale Your Local Business Fast and Effectively

Agenda:
– what’s not working and what is
– what you’re missing out on and how to avoid it
– why my method and how to do it
A few quick suggestions:
– Simplify
– Focus
– Value
Why You Should Listen to Me
– I’ve tried a lot things and I’ve learned a lot of lessons…
– I’m a trained copywriter, worked with Adwords, and mentored in Facebook Ads
– I care about helping local and digital businesses grow and here’s why…
What’s Most People are Using
– Print Advertising (mail out flyers, newspaper ads, classifieds)
– Social Media
– SEO/Local SEO
– Content Marketing
What you’re missing out on
Why This over Everything Else?
– faster
– more growth capacity
– sometimes cheaper
– super targeted
– based on your budget
What You Don’t Need
– Fancy websites
– A million tracking programs
– Webinars
– Expensive funnel services
– Multiple Split testing services
Finally My Method
– create great ad
– create compelling offer
– create good looking landing page that forces action

WILL THIS WORK FOR YOU?

tags:why should i use google adwords,effectiveness of google adwords,how to use google adwords without paying,how to use google adwords keyword tool,advantages of google adwords for small business,google adwords benefits for business,what is google adwords and how does it work,importance of google adwords

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How to Reach (and Attract) More Dental Patients with PPC?

http://go.cotyschwabe.com/dental-video/ – Watch my free video and get my 3 step marketing formula by visiting my site.

In this video I’ll show you how attract more dental patients with PPC (pay per click).

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How to attract patients to a new dental practice

How to get Dental patients to come in

Are you a dentist with a dental practice that could use some more dental patients? Great. I’m about to show you my 10 Step Digital Marketing Blueprint that you can use get more clients to ring your phone and walk through the door. Now, this blueprint is for digital marketing – or getting more customers online or from the internet. While there are many great ways to obtain leads and sales from traditional methods, and even unconventional ones, these are not my specialty. My specialty is getting people to find your content on the web and converting those visitors into people who take action. Sound good? Great.

A couple quick notes: First off, this a BLUEPRINT, so it is in chronological order. You may take these actions in whatever you want, and may have done some of these things already. But I place the following steps in a specific order for maximum effectiveness.

Also, you may find other lists out there of ways to get customers. There are some great suggestions out there, and I hope you look around, but what I’m about to show you is a PROVEN, and EFFECTIVE PLAN of how I have amassed thousands of visitors to my sites.

Let’s Begin.

Step 1. Optimize Your Site

You probably have a site, so I won’t beat a dead horse. You now need to optimize it.

  1. Simple layout trumps appearance. Header has logo, name and navigation links. Main content goes in the middle, with supporting content (testimonials, pictures, awards) in sidebar(s) or under main content.
  2. Focus on customer. All the content should focus on what the customer will get and why they should take action today. Offer reasons for them to call or come in and what they’ll get if they do.

Step 2. Collect Emails

Email marketing is effective because people are GIVING YOU PERMISSION to contact them.

  1. Sign up with an autoresponder company like Aweber.
  2. Create a new campaign, with a minimal template.
  3. Create a form and put it on your site to collect emails. You want at least one, usually near the top of the page.
  4. Offer something in return for the visitors email address, like advice, special offers, or notice of future events.

Step 3. Create Your local Listings

In all of the major search engines (Bing, Google, Yahoo), you can create a local listing to appear in the results of user searches when they look for dental practices like yours.

  1. Go to that search engine and search “local listing.” If yours isn’t already created, create one for free. If it is, claim it.
  2. Fill in the details of your company, along with a few keywords/description of your company.
  3. Do this for all three search engines.

Step 4. Submit to Local Directories

While phone books are dead, their online successors are not. They are actually VERY useful.

  1. Create an account with sites like Yelp, Yp, Manta, and Thumbtack.
  2. Submit your business to these sites, again following similar guidelines to the listings above.
  3. Setup with all four. There are others, but these are the main ones.

Step 5. Send out Press Releases

Press releases aren’t extinct as they seem. In fact, it can get you a surge of traffic in less than a day.

  1. Create an account at Prlog.org and/or free-press-release.com. These are free sites you can submit to, and they even have paid options to distribute further.
  2. Write (or outsource) a press release based on something new or that has changed within your business. Suggestions: Did you move? Open new location? Hire? Offer new services? Have special prices, or events going on?
  3. Submit your press release to these sites. Mashable also has a list of PR sites you can submit it to as well.

Step 6. Create a Blog

Here, you can create a free blog on a self-hosted site like WordPress.com or Weebly, but I would suggest installing a WordPress blog on your own site. If you have a tech person, have them do it.

  1. Install the blog in a subdomain or directory of your site like this: blog.mysite.com OR mysite.com/blog/
  2. Blogging in its simplest form is simply sharing information that others will find useful. Create posts about things that people will find useful like tips, ideas, and advice.
  3. Be sure to encourage people to share your content on social media.

Step 7. Use SEO

SEO or search engine optimization is the act of making your site look good to search engines so that you get higher placements when others search for things that you offer.

  1. Make sure that your site has the keywords on it that people would search to find you in the first place. Think about it. What would YOU search to find yourself?
  2. Put the main keywords in the Header of your site, in the description, and on the pages of your site. Once a page is good, twice is fine too.
  3. Put those same keywords in the blog of your site, so that those pages can be found as well.

Step 8. Engage Social Media

You need to be sharing your content and engaging with customers where they are.

  1. The major social media sites are Facebook, Twitter, Pinterest, Google+, and LinkedIn. You can also engage with people on those directory sites listed earlier. Whenever someone leaves a review on your site, a search engine or a listing site, be sure to go back and thank them. This proves you pay attention to your customers.
  2. Post your site and the posts of your blog posts to social media, to drive more people back to your website. Do this EVERY time.

Step 9. Video Marketing

A lot of business owners are either afraid of video, or think nothing of it. Why? When we consume more video now than any other medium.

  1. Create videos and put them on Youtube. You can create simple videos like meet the staff, virtual tours of the facility, social l proof (awards, testimonials) or services you provide.
  2. In the description, link back to your website.
  3. Share those videos on social media.
  4. Post the videos to your site.

Step 10. Pay Per Click

Pay per click is the most direct form of advertising. You pay for people to click on your ads and see your content. It can be costly if you’ve never done it, but it can also yield the fastest, highest results in the shortest time. Each one is vastly different and could not be covered in their entirety here.

  1. Set up ad campaigns on search engines, like Google, Yahoo, and Bing. Simply search the search engines name +”ads”.
  2. Place ads on social media. Facebook, pinterest, and linkedin are the most effective in placing ads to get visitors to your site.
  3. Place ads on listing sites. Yp and Yelp offer ad platforms that you can advertise on.
  4. When creating ads – offer incentives to visit your site, target specific groups of people (your target market) and give them benefits for visiting today.

And that’s it! Now, I know that this does not go super in depth, because each one would overload you to talk about here, but hopefully it gives you a running start.

If you want a 3 step marketing formula for getting more dental patients, click this link now.

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Marketing Ideas For Dentists

marketing ideas for dentists

Are you a dentist looking to attract more patients to your practice, but need some marketing ideas to do it? No problem.

I’d like to share 5 different ways you get more patients on the internet.

  1. Create videos. These days, video is the preferred method of conveying information, although many dental professionals don’t even think about using video for marketing. Looking at the fact that Youtube is the 2nd most trafficked website in the world according to Alexa (as of today), why would you NOT want to be using youtube to get more patients to your practice? Some suggestions are creating virtual tours of your office, testimonials videos of other customers, and a simple introduction video of some of your staff so people can connect real people with your practice.

 

  1. Submit press releases. Something new and exciting doesn’t have to happen for you to submit a press releases for coverage. Online news outlets are constantly looking for new content, and if you can give them something even new(ish) to talk about, they’ll probably pick it up. You could submit PR’s about new locations, doctors joining, special events and prices, and anything else exciting.

 

  1. Use pay per click. One of the fastest ways you can attract more dental patients to your practice is with ppc. PPC or pay per click, is the sponsored ads that appear on search engines, social media sites and information sites. These are also sometimes called media buys, although media buys are usually more complex. Just be prepared to pay the money to extensively test your campaigns. (You can also watch the video below)

 

  1. Start a blog. If you have a website, you can easily start a free blog either on a pre-hosted site like WordPress.com or have your tech person install a WordPress.org self hosted blog onto your domain. This site is an example of a blog. And blogs are a super easy way to share content with people. You can simply create a post like this one, give some great shareable content, and then use social media to drive traffic to it, which in turn links back to your main website. The search engines also love blogs because they are usually constantly updated.

 

  1. Social Media. As a dentist or dental practice business owner, you probably have the main social media accounts such as Twitter and Facebook, but those are the only ones! You can also use the power of Pinterest and Google+ to get more visitors to your dental website. Simply make sure that the page you’re sharing has some kind of relevant image on it that will be passed along with the page. If you follow #4, and setup a blog, then you can easily share those pages on social media as well.

Hopefully you got some great marketing ideas out of this post. Be sure to check out my 3 step marketing formula for getting more dental patients with digital marketing. And as promised, the video I mentioned above that talk about getting clients with ppc.

Posted on

How to get Dental patients to come in

Are you a dentist with a dental practice that could use some more dental patients? Great. I’m about to show you my 10 Step Digital Marketing Blueprint that you can use get more clients to ring your phone and walk through the door. Now, this blueprint is for digital marketing – or getting more customers online or from the internet. While there are many great ways to obtain leads and sales from traditional methods, and even unconventional ones, these are not my specialty. My specialty is getting people to find your content on the web and converting those visitors into people who take action. Sound good? Great.

 

A couple quick notes: First off, this a BLUEPRINT, so it is in chronological order. You may take these actions in whatever you want, and may have done some of these things already. But I place the following steps in a specific order for maximum effectiveness.

Also, you may find other lists out there of ways to get customers. There are some great suggestions out there, and I hope you look around, but what I’m about to show you is a PROVEN, and EFFECTIVE PLAN of how I have amassed thousands of visitors to my sites.

Let’s Begin.

 

Step 1. Optimize Your Site

 

You probably have a site, so I won’t beat a dead horse. You now need to optimize it.

  1. Simple layout trumps appearance. Header has logo, name and navigation links. Main content goes in the middle, with supporting content (testimonials, pictures, awards) in sidebar(s) or under main content.
  2. Focus on customer. All the content should focus on what the customer will get and why they should take action today. Offer reasons for them to call or come in and what they’ll get if they do.

 

Step 2. Collect Emails

 

Email marketing is effective because people are GIVING YOU PERMISSION to contact them.

  1. Sign up with an autoresponder company like Aweber.
  2. Create a new campaign, with a minimal template.
  3. Create a form and put it on your site to collect emails. You want at least one, usually near the top of the page.
  4. Offer something in return for the visitors email address, like advice, special offers, or notice of future events.

 

Step 3. Create Your local Listings

 

In all of the major search engines (Bing, Google, Yahoo), you can create a local listing to appear in the results of user searches when they look for dental practices like yours.

  1. Go to that search engine and search “local listing.” If yours isn’t already created, create one for free. If it is, claim it.
  2. Fill in the details of your company, along with a few keywords/description of your company.
  3. Do this for all three search engines.

 

Step 4. Submit to Local Directories

 

While phone books are dead, their online successors are not. They are actually VERY useful.

  1. Create an account with sites like Yelp, Yp, Manta, and Thumbtack.
  2. Submit your business to these sites, again following similar guidelines to the listings above.
  3. Setup with all four. There are others, but these are the main ones.

 

Step 5. Send out Press Releases

 

Press releases aren’t extinct as they seem. In fact, it can get you a surge of traffic in less than a day.

  1. Create an account at Prlog.org and/or free-press-release.com. These are free sites you can submit to, and they even have paid options to distribute further.
  2. Write (or outsource) a press release based on something new or that has changed within your business. Suggestions: Did you move? Open new location? Hire? Offer new services? Have special prices, or events going on?
  3. Submit your press release to these sites. Mashable also has a list of PR sites you can submit it to as well.

 

Step 6. Create a Blog

 

Here, you can create a free blog on a self-hosted site like WordPress.com or Weebly, but I would suggest installing a WordPress blog on your own site. If you have a tech person, have them do it.

  1. Install the blog in a subdomain or directory of your site like this: blog.mysite.com OR mysite.com/blog/
  2. Blogging in its simplest form is simply sharing information that others will find useful. Create posts about things that people will find useful like tips, ideas, and advice.
  3. Be sure to encourage people to share your content on social media.

 

Step 7. Use SEO

 

SEO or search engine optimization is the act of making your site look good to search engines so that you get higher placements when others search for things that you offer.

  1. Make sure that your site has the keywords on it that people would search to find you in the first place. Think about it. What would YOU search to find yourself?
  2. Put the main keywords in the Header of your site, in the description, and on the pages of your site. Once a page is good, twice is fine too.
  3. Put those same keywords in the blog of your site, so that those pages can be found as well.

 

Step 8. Engage Social Media

 

You need to be sharing your content and engaging with customers where they are.

  1. The major social media sites are Facebook, Twitter, Pinterest, Google+, and LinkedIn. You can also engage with people on those directory sites listed earlier. Whenever someone leaves a review on your site, a search engine or a listing site, be sure to go back and thank them. This proves you pay attention to your customers.
  2. Post your site and the posts of your blog posts to social media, to drive more people back to your website. Do this EVERY time.

 

Step 9. Video Marketing

 

A lot of business owners are either afraid of video, or think nothing of it. Why? When we consume more video now than any other medium.

  1. Create videos and put them on Youtube. You can create simple videos like meet the staff, virtual tours of the facility, social l proof (awards, testimonials) or services you provide.
  2. In the description, link back to your website.
  3. Share those videos on social media.
  4. Post the videos to your site.

 

Step 10. Pay Per Click

 

Pay per click is the most direct form of advertising. You pay for people to click on your ads and see your content. It can be costly if you’ve never done it, but it can also yield the fastest, highest results in the shortest time. Each one is vastly different and could not be covered in their entirety here.

  1. Set up ad campaigns on search engines, like Google, Yahoo, and Bing. Simply search the search engines name +”ads”.
  2. Place ads on social media. Facebook, pinterest, and linkedin are the most effective in placing ads to get visitors to your site.
  3. Place ads on listing sites. Yp and Yelp offer ad platforms that you can advertise on.
  4. When creating ads – offer incentives to visit your site, target specific groups of people (your target market) and give them benefits for visiting today.

 

And that’s it! Now, I know that this does not go super in depth, because each one would overload you to talk about here, but hopefully it gives you a running start.

If you want a 3 step marketing formula for getting more dental patients, click this link now.